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Cheers to Product Placement

by Farley

The New Adventures of Old Christine , starring Emmy winner Julia Louis-Dreyfus, airs an episode called “What About Barb” this Monday evening (9:30 Eastern/Pacific Time on CBS)

If anyone happens to be watching, keep an eye on the kitchen counter. Christine often uses wine as a way to deal with problems. This week the solution happens to be Thomas Fogarty Skyline, a delicious Bordeaux-style blend that is very easy to drink. The bottle has a blue label that you probably won’t be able to read directly. (That would be free advertising). Just know that it’s there.

Thanks to my friend Doug, who loves wine and works on the show.

Now, if he could only help me out with my plans for my own television debut…

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Posted in tv show dreams on November 26th, 2006

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3 Responses to “Cheers to Product Placement”

  1. Ryan Says:
    November 27th, 2006 at 3:19 pm

    I glad that you brought that up, because it seems that companies are using product placement more and more over traditional advertising. To me, product placement is much more slick, and is a better way to advertise.

  2. Jill Says:
    November 28th, 2006 at 11:16 am

    Actually product placement is, in my opinion, a lot like PR. It is better than advertising because it looks more legit and not paid for. Congrats to Thomas Fogarty Sklyine!

  3. Wine Outlook » Blog Archive » Happy Birthday, Doug Says:
    September 23rd, 2007 at 5:26 pm

    [...] wine. He took me on my very first trip to wine country (Santa Barbara) years ago, arranged this this cool treat, was part of amazing dinner out and this one in a haunted winery, and has already visited me at [...]

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